Innovations: Tech & Trends
Stay updated with the latest in golf tech and trends. Equipment innovation, analytics, and tour developments.
The 2027 Pro V1 Era Begins: What Tour Validation Tells Us About Golf's Most Trusted Ball
Titleist's 15th-generation Pro V1 and 13th-generation Pro V1x are officially in the hands of tour players, with early competitive results already turning heads.
Srixon's ZXi RKT Metalwoods: A Behind-the-Scenes Revolution
Srixon has completely reimagined how it develops metalwoods, and the results are already winning major championships before the clubs hit retail shelves.
Charlotte Heath's Equipment Tweaks Pay Off with Clubhouse Lead in Spain
Simple adjustments to ball position and a return to her trusted blade putter helped the English rookie card a 65 at the La Sella Open.
Why Blades Still Rule: What the 2026 Tour Season Tells Us About Iron Soul
Nearly half of this season's PGA Tour wins came from blade players. The precision game remains alive and well at golf's highest level.
Why Hybrids Are Disappearing from PGA Tour Bags in 2026
Only three PGA Tour winners used hybrids this season. Here's what's replacing them and what it means for your bag.
FedEx Cup Playoffs Putter Parade: The Flatsticks That Caught My Eye
From Memphis to Atlanta, the FedEx Cup Playoffs showcased some seriously impressive putting technology. Here's what stood out on tour.
How a Heavier Iron Shaft Sparked Min Woo Lee's 62 at East Lake
A subtle equipment tweak helped the Australian regain control of his swing and fire a career-tying 62 in his Tour Championship debut.
Why Rory McIlroy's Driver Stability Might Change How We Think About Equipment
TaylorMade's shift to a two-year driver cycle has Rory McIlroy and fellow pros breathing easier—and playing better. Here's why patience might be the new performance.
TaylorMade's 2-Year Driver Cycle: What Rory McIlroy's Endorsement Means for Golfers
Rory McIlroy backs TaylorMade's shift to a two-year driver release schedule. Here's what this change means for your wallet and your game.
Zen Active Terrain Technology Brings Sloped Lies to Indoor Golf
Metric Golf Club's new Harrogate facility will pair Zen Swing Stage 2 moving floors with Trackman iO, letting golfers practice uphill, downhill and sidehill lies indoors.
The Training Tool Behind Wyndham Clark's U.S. Open Triumph
Behind Wyndham Clark's major championship victory at Shinnecock Hills lies months of deliberate practice with a training aid that transformed his swing.
Scottie Scheffler's Blue-Faced Qi4D: When the Best Driver in Golf Makes a Change
The world's best driver of the golf ball has made a surprising equipment switch heading into the FedEx Cup Playoffs, and the details are fascinating.